From: "Neel D. Amin" <nda@wbm.ca
Subject: ANNOUNCE: Lasso: A new CGI for FileMaker Pro for Macintosh
Date: Tue, 6 Aug 1996 23:06:35 -0700

]] From: bill@blueworld.com (Bill Doerrfeld)

FOR IMMEDIATE RELEASE
August 7, 1996

Press Contact:
Bill Doerrfeld
President, Blue World Communications, Inc.
(206) 313-1051
bill@blueworld.com


Lasso Effortlessly Ties your FileMaker Pro Database with the Web

Allows full configuration, preview and remote administration all within
one's Web browser
Allows for customization of CGI within Claris Home Page

ISSAQUAH, WA--August 7, 1996--Blue World Communications, Inc. today
announced a powerful new family of tools for quickly integrating Claris
Corporation FileMaker Pro 3.0 for the Macintosh databases with the Web. The
Lasso family includes Lasso, Lasso Lite and Lasso Pro.

The first of it's kind, Lasso Pro allows for complete customization of
database operations through an easy-to-use Web browser interface, allowing
even novice Website developers to easily setup their FileMaker Pro
databases on the Web. Users quickly configure, preview and test their Web
database setup without ever leaving their Web browser.

Lasso works with Web authoring tools such as Claris Home Page, allowing Web
developers to customize how the Lasso tool communicates with FileMaker Pro.
Web developers can now control Web based interaction with their FileMaker
Pro database using the same easy-to-use GUI tool used to build Web pages.

Lasso Lite is a feature limited but highly functional CGI freely
distributed at http://www.blueworld.com/lasso/.

Written in C++, Lasso provides superior performance compared with other
solutions written in scripting languages like AppleScript and Frontier and
operates at a smaller RAM footprint than other C++ solutions. Searching
FileMaker Pro Macintosh relational databases with tens of thousands of
records in under a second is now possible with Lasso. Lasso's flexible
object design allows modules to be easily constructed permitting additional
capabilities to be tightly interwoven with Lasso's core technology. Lasso
will ship with ready to use templates for popular applications such as
online catalogs, interactive guestbooks, online response forms and others.
Future modules will include sophisticated control over operations such as
online "shopping carts" and others.

Unlike other solutions, Lasso allows complete flexibility of how your
FileMaker Pro data is formatted without requiring any changes to your
actual database. Lasso Pro provides remote administration of your Web
database configuration from anywhere on the Internet, making it the perfect
tool for Web developers who co-locate their Web server or house their Web
server offsite. Lasso also provides sophisticated routines for security
allowing greater control over how databases are served and administered in
shared environments.

Lasso works with WebSTAR, the popular Mac-based Web server and other Web
servers supporting the WebSTAR CGI communications standard. Lasso will also
operate as a WebSTAR plug-in and run on both 680x0 Macintoshes and native
on Power Macintosh computers.

FileMaker Pro 3.0 for Macintosh from Claris Corporation, a subsidiary of
Apple Computer, is rapidly growing in acceptance as the preferred database
for Mac-based Web serving. FileMaker Pro excels in ease of use, flexibility
and performance. Blue World Communications is a recognized leader in
developing sophisticated custom FileMaker Pro on the Web solutions and now
with Lasso, brings this capability to vast numbers of Web developers.

Information on availability of demos or beta versions of Lasso is available
at http://www.blueworld.com/lasso/. Lasso Lite is immediately available.
Lasso is scheduled to ship in the end of August. Lasso Pro is scheduled to
ship in late September. Pricing for Lasso and Lasso Pro has not been set.

For more information on FileMaker Pro, please call Claris Corporation at
1-800-544-8544, visit the Claris Web home page at http://www.claris.com/ or
join the FileMaker Talk or FileMaker CGI Talk email lists hosted by Blue
World Communications, Inc. at http://www.blueworld.com/lists/.

About Blue World Communications, Inc.

Blue World Communications, Inc.'s mission is "Bringing Business to the
Internet" (tm). Blue World Communications provides a wide range of Internet
services including Web product development, custom programming, Website
design, development and hosting, email listserver hosting and maintenance
and creative services.

Blue World's first commercial Internet product, MacSite Searcher allows
indexing and searching of text on one's Mac-served Website using FileMaker
Pro and Userland's Frontier. Like Lasso, MacSite Searcher provides
sophisticated remote administration and configuration all through one's Web
browser.

Blue World Communications, Inc. is committed to further developing easy to
use Web tools which utilize FileMaker Pro and are fully customizable
through a Web browser or Web authoring tool.

To order Blue World Communications products call 1-206-313-1051, email
sales@blueworld.com, or visit the Blue World Communications Website at
http://www.blueworld.com/.


-----
Press inquiries should be directed to Bill Doerrfeld at (206) 313-1051 or
through email at bill@blueworld.com.

Lasso, Lasso Lite, Lasso Pro, Blue World Communications and MacSite
Searcher are trademarks of Blue World Communications, Inc. Claris and
FileMaker Pro are trademarks of Claris Corporation, registered in the U.S.
and other countries. Frontier is a trademark of Userland Software.
AppleScript is a trademark of Apple Computer. Other product and corporate
names are property of their respective holders.





neel d. amin
====================================
WBM Office Systems Ltd.
414 McDonald Street
Regina, Saskatchewan, Canada
S4N 6E1

Tel: (306) 721-2560 ext. 758
Fax: (306) 721-2498
Web: http://www.wbm.ca
Net: nda@wbm.ca
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